Google Glass

Google Glass

Attracting a crowd

In my previous blogs I supplied facts stating social butterflies on the internet are good business. Imagine if you could attract a large number of social butterflies all to the same place, in the social media world this is called crowd sourcing. Wikipedia states crowd sourcing is the practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people especially from an online community.

Here is an example I personal experienced on my Facebook wall this week. Westpac bank in New Zealand are promoting the use of wearable Google glasses to access your Westpac bank account. The marketing video on their web site shows a young lady shopping wearing a pair of Google glasses. She uses the information supplied by Google to locate Westpac ATM’s, check her bank balance and even transfer money between accounts when she spots a pair of shoes she wants to purchase, money was transfer from savings to purchasing account.

If the video is correct the banking world is about to change, but can you see your mother or grandmother using technology like this? Hmm no I hear you say…..I doubt it too. Our parents trust the bank because it is bricks and mortar, something tangible, somewhere to go and discuss their banking needs, problems or place their money. Are they going to trust numbers and commands projected into glass attached to their bifocals accessing their saving? No way but you might especially if you are under the age of 30.

Westpac have used social media in the form of advertisements through Facebook to encourage clients and non clients to signup for a trial of this new technology. I suspect their target market is young professionals in their late 20’s early 30s. This advertisement was posted on my wall by a friends sharing their Facebook database as they signed up for a demonstration at Westpac. So did I sign up? Yes of course, who likes standing in bank queues plus I cannot wait to get my hands on this piece of cool kit.

Was it hard to enter? In Facebook I clicked on the subscribe link, entered my preferred Westpac location, accepted their terms of engagement and guess what, their application wanted to access my database of friends. Being a sharing, caring person I said yes and the advertisement jumped into my friends Facebook walls to spread the good news. I can hear the gathering of a crowd now.

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