Google Glass

Attracting a crowd

In my previous blogs I supplied facts stating social butterflies on the internet are good business. Imagine if you could attract a large number of social butterflies all to the same place, in the social media world this is called crowd sourcing. Wikipedia states crowd sourcing is the practice of obtaining needed services, ideas or content by soliciting contributions from a large group of people especially from an online community.

Here is an example I personal experienced on my Facebook wall this week. Westpac bank in New Zealand are promoting the use of wearable Google glasses to access your Westpac bank account. The marketing video on their web site shows a young lady shopping wearing a pair of Google glasses. She uses the information supplied by Google to locate Westpac ATM’s, check her bank balance and even transfer money between accounts when she spots a pair of shoes she wants to purchase, money was transfer from savings to purchasing account.

If the video is correct the banking world is about to change, but can you see your mother or grandmother using technology like this? Hmm no I hear you say…..I doubt it too. Our parents trust the bank because it is bricks and mortar, something tangible, somewhere to go and discuss their banking needs, problems or place their money. Are they going to trust numbers and commands projected into glass attached to their bifocals accessing their saving? No way but you might especially if you are under the age of 30.

Westpac have used social media in the form of advertisements through Facebook to encourage clients and non clients to signup for a trial of this new technology. I suspect their target market is young professionals in their late 20’s early 30s. This advertisement was posted on my wall by a friends sharing their Facebook database as they signed up for a demonstration at Westpac. So did I sign up? Yes of course, who likes standing in bank queues plus I cannot wait to get my hands on this piece of cool kit.

Was it hard to enter? In Facebook I clicked on the subscribe link, entered my preferred Westpac location, accepted their terms of engagement and guess what, their application wanted to access my database of friends. Being a sharing, caring person I said yes and the advertisement jumped into my friends Facebook walls to spread the good news. I can hear the gathering of a crowd now.

Have a question or something to say leave a comment below.


What is a Social Butterfly?

Looking in the mirror you ask yourself a question “Have I become a Social Butterfly?”

The wary face looking back, hears the question but the answer is not clear. You think why am I so tired? Suddenly your mind fills with images, your mind churns news items flash in and out but no one memory sticks. Pictures spill into view wrapped in sound but nothing again stands out. Could it be the long hours last night prowling on Facebook and YouTube have numbed the brains function or perhaps you are actually overloaded with information and unable to process it.

Wikipedia gives the community meaning of a Social Butterfly and I quote “A social butterfly is a slang term for a person who is socially dynamic, networking, charismatic, and personally gregarious. Gregarious simply means fond of company or sociable. With the growth of social software the use of sites such as Facebook, Twitter and MySpace, have become daily hangouts for busy people. It is a quick fix to see what happen last night, last week or even 10 minutes ago in a friend’s life. I am sure you have logged onto a social media site such as Facebook to check your news and have seen 30 minutes disappear into history. When your awareness of time resumes, you take note of the information on screen and discover it has nothing to do with your profile page. Clever advertising or your friend’s shares have offered you holidays, games and all sorts of promotions to learn more about. This means at some stage you have chosen to click on a link, sending you to business site within Facebook to learn what was on offer or experienced the same information your friend did. Of course we trust our friends they would not put us wrong!

Facebook is happy they make money from advertisers and the advertisers are happy as you flit around Facebook spreading their information across your social network. Hang on a minute these advertisers should be paying me I hear you say, they after all are using your friend list. Facebook’s answer is advertisements keeps Facebook free to its members. Forbes.com reported Mark Zuckerburg, CEO of Facebook, stated on the 4th October 2012 Facebook reached a historic milestone of 1 billion Facebook users. With the world population stated at 7.046 billion people in 2012 Facebook is accessed by 1 seventh of the world population. Staggering numbers from a company only started at Harvard University in 2004. Now according to the Statistic Brain in the January 2014 the total number of monthly active Facebook users is 1.3 billion a 24 % increase over two years. It goes on to state 48% of all Facebook users log on each day, this continuation of service has made the original founders of Facebook the youngest billionaires in the world. Social Butterflies are big business!

How did you get your business to make money from Social Butterflies?

Have a question or something to say? Don’t forget to comment below.